Marketing Director
Posted by Sockwell on 10/14/2019
Job Basics
Industry Sector: Fitness, Lifestyle, Outdoor
Job Categories: Management - Brand, Management - Executive, Marketing & Digital Marketing
Company Type: Apparel/SoftGoods
State: TN
City: Chattanooga
Country: United States
Required Experience: 7 - 10 years
Job Type: Full Time
Salary: $70,000 +
Required to Relocate: Yes
Required to Travel: Yes
Employee May Telecommute: No
Job Seeker Must Live Within: 25 miles
Job Description & Requirements
Sockwell is looking for a Marketing Director to lead its in-house marketing team. The Marketing Director will be responsible for developing and executing strategies to grow all channels, including wholesale, distributor, and e-commerce, with a heavy focus on direct-to-consumer and digital marketing.
The ideal candidate is tech-savvy and a proven leader with the ability to develop strategies, manage projects, create processes and execute campaigns. The Marketing Director will be accountable for the success of Sockwell’s digital channels and marketing roadmap while reporting to the business Partners and frequently collaborating with the VP of Product Design and National Sales Manager.
An integral part of our passionate and pragmatic team, the Marketing Director will work side-by-side with key stakeholders to move the business forward. The ability to effectively communicate, continually collaborate, and remain flexible are the keys to success in this role. Demonstrated experience in direct-to-consumer e-commerce is required, experience within the outdoor industry and/or apparel is a plus.
Responsibilities
Cultivate healthy and transparent working relationships across the organization, ensuring open communication about the measurement of marketing performance and financial investments
Provide leadership and direction to direct report team to ensure the continued development and management of a professional and efficient organization
Develop, maintain and manage overarching marketing strategy, content calendar, and budget
Ongoing analysis and evaluation of the effectiveness of digital advertising, social media, website sales, customer engagement methods, channel costs, and financial results
Management of the creative asset production and internal approval process
Manage company-wide brand projects
Other duties as business evolves
Skills and Qualifications
7+ years of successful leadership experience in a multi-channel brand
Strong brand development and digital strategy experience preferred
Demonstrated project management experience
Experience building marketing processes and managing as well as executing campaigns
Must be a team player, with the ability to adapt to changing business needs
Excellent written communication and presentation skills
Bachelor’s Degree in Marketing, Marketing Communications, or similar
Tech-savvy with preferred experience in: Shopify, Google Analytics, DropBox, Microsoft Office, Asana/Trello, Amazon, Facebook/Instagram, Twitter, and Email Marketing Platforms
Interested in applying? Email sbailey@goodhew.us.com with your resume and why you think you’d be a great fit.
About Sockwell
At Sockwell, we stand for wellness. We’re shaking up how people think about socks as we spin innovative therapeutic technologies together with modern styling. You’ll experience socks that help you feel better in style.
Made in the USA, our socks are consciously crafted with American wool-based yarns, like our Fine Merino Wool/Bamboo and Fine Merino Wool/Alpaca blends, blending durability and thermoregulation with environmental friendliness.
PRODUCT CATEGORIES
LIFESTYLE COMPRESSION
Graduated compression socks in a lifestyle look that help you feel better in style.
Sit | Stand | Travel | Recover
SPORT COMPRESSION
Compression and graduated compression socks that help you perform better and recover faster.
Run | Walk | Hike | Ski | Recover
RELIEF SOLUTIONS
Solution-based socks that help soothe, relieve and protect sensitive feet.
Plantar Relief | Bunion Relief | Relaxed Fit / Diabetic Friendly
ESSENTIAL COMFORT
Everyday comfort socks with a personalized fit and performance feel. Featuring our Soft Top Promise.
Live | Work | Share | Play | Create